Iphone xs company of heroes 27/25/2023 ![]() ![]() ![]() Its Mac computers have typically been more expensive than their Windows-based rivals. Apple has always commanded a premiumĪpple, of course, has always played in the more affluent end of the market. But it could prove to be a bad bet in the longer term, particularly if it means fewer consumers turn to Apple to purchase their first phone or other device. That focus on the high end has already started to pay off for the company in the form of near-term profits, even as it recently surged past a trillion-dollar market cap. Instead, the iPhone maker seems to believe that the way forward is to be the Louis Vuitton of consumer electronics. Its move to revamp its device lineup by doubling down on thousand-dollar phones, and simultaneously dropping its least expensive model, has made clear that it's no longer overly concerned with appealing to customers of more limited means. But they also could lead to stagnating phone sales and discourage people from becoming Apple customers, which could have long-term consequences for the company.Īpple, it seems, has now fully bought into the notion that it's an upscale brand.The moves could boost Apple's near-term revenue and profits.At the same time, it cut its lowest-priced iPhone.A year after debuting its first thousand-dollar smartphone, the company replaced it with two more. Apple is increasingly transforming itself into a luxury brand.Account icon An icon in the shape of a person's head and shoulders. ![]()
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